Shopping with Dixons

Here at Dixons we want to make your experience shopping with us online as easy as possible. With this in mind, here you’ll find a list of useful pages when using our site, including registering with us, how to buy online, all about your order and payments and security and peace of mind.

We’re thrilled you’ve chosen Dixons and we want to make sure you’re thrilled with us.

Last updated: 15.02.2010

• Who we are >
• What information we collect and how? >
• What we do with your information? >
• Your rights >
• Other Websites >

Who we are

In this Privacy Policy references to ‘we’ and ‘us’ are to DSG Retail Limited trading as Currys, Dixons, PC World and Partmaster Direct, company number 504877, registered office Maylands Avenue, Hemel Hempstead, Hertfordshire HP2 7TG.

What information we collect and how

(1) Any personal details you type in and submit, such as name, address, email address, etc.

(2) Data which allows us to recognise you, your preferences and how you use this website. This saves you from re-entering information when you return to the site. This data is collected by cookies from your navigation around the site. A cookie is a small amount of data which we send to your computer. The data is then stored on your browser or hard disk. Most web browsers can be set to prevent you from receiving new cookies, notify you before accepting cookies or disable cookies altogether. Details about this can normally be found in the Help facility provided with your browser. If you disable cookies, you will not be able to receive personalised facilities and your progress to check out may take longer. The cookies store information only for as long as you are viewing the website. If you do not want your visits to our website to be monitored in this way you can find out more about removing cookies by clicking here.

(3)  Your IP address (this is your computer’s individual identification number) which is automatically logged by our web server. This is used to note your interest in our website.

(4) Your preferences and use of email updates, recorded by emails we send you (if you select to receive email updates on products and offers).

What we do with your information

Any personal information we collect from you will be used in accordance with the Data Protection Act 1998 and other applicable laws. The details we collect will be used:

(1)  to process your order, to process any application for finance or a mobile phone contract etc., to maintain guarantee records and to provide after-sales service (we may pass your details to another organisation to supply/deliver products or services you have purchased and/or to provide after-sales service).

(2)   to carry out security checks (this may involve passing your details to our Identity Verification partner, currently 192.com, who will check details we give them against public and private databases - this helps to protect you and us from fraudulent transactions); and

(3)   to comply with legal requirements (e.g. if you buy a TV or similar, we are obliged to pass your details to the TV licensing authority).

We are a subsidiary of Dixons Retail plc and we may need to pass the information we collect to other companies within our group for administrative purposes. We may use third parties to carry out certain activities, such as processing and sorting data, monitoring how customers use our site and issuing our emails for us.

We would also like to inform you of various promotions, goods and services that may be of interest to you. These would come from any of our chains, including Currys, Dixons, PC World and Partmaster Direct, from our affiliates including The Link, or from carefully selected third parties. You may be contacted by post, email, telephone, SMS or such other means as we regard as appropriate, including new technology. If you wish to receive these communications, please tick the ‘Yes’ box when entering your personal details. You may unsubscribe at a later date, if you wish - see ‘Your rights’ section below.

Your rights

(1) You can ask us to update your personal information by emailing precise details of your request to privacy@Dixons.co.uk. Please ensure you type ‘update’ in the subject line of your email.

(2) You can ask us not to send you future marketing communications. To do this, simply email privacy@Dixons.co.uk. Type ‘No Marketing’ in the subject line and then the following in the main text:

• your full name
• your postal address, including postcode
• your email address

We will then suppress your data from all direct marketing, although we will still keep it for processing your order and fulfilling customer service and after sale obligations.

Alternatively, you can post your request to the address in (3) below.

(3) You also have the right to request a copy of any personal information we hold about you. To do this, simply write to us at the following address, enclosing a cheque for £10 payable to DSG Retail Limited to cover our administration costs:

Customer Services (Data Subject Request)
DSG Retail Limited
The Parkway
Sheffield S2 5DD

Other Websites

This privacy policy only covers this website. Any other websites which may be linked to by our website are subject to their own policy, which may differ from ours.